Overview
- Channel 4 has aired How I Made a Million in 90 Days, built around Butler signing a contract that he says guaranteed he would make £1 million within three months.
- To manufacture credibility he paid for a Forbes write‑up to cite “As seen in Forbes,” launched a hype‑driven product line fronted by a tongue‑in‑cheek “child sweatshop,” and sold a £100 ideas course.
- He moved to New York to court financiers, briefly winning interest from Venmo co‑founder Iqram Magdon‑Ismail before being ghosted and meeting other inconsistent or troubling would‑be backers.
- Butler reports the course trailer drew about 2 million views yet sold one class on day one, his fashion brand took roughly £10,000, and a crypto shilling arrangement collapsed.
- He says a final auction of 10% of his future earnings yielded the million‑pound outcome, as The Guardian lauds the documentary’s satire and notes the ending is framed with some ambiguity.