Overview

• Premier Doug Ford’s office confirmed a $75 million U.S. advertising buy featuring 1987 Ronald Reagan audio warning that tariffs backfire on American workers.
• The spots start this week on Newsmax and Bloomberg, then roll out over two weeks to Fox, NBC, CBS, CNBC, ESPN and ABC, with local placements via Comcast, Spectrum and Sinclair.
• The campaign runs through Jan. 31, 2026 and focuses on Republican audiences and districts that Ford says will recognize Reagan’s voice.
• The push coincides with Canada–U.S. trade negotiations after President Trump said tariffs on Canada will continue.
• Opposition figures criticized the spending as money better used for Ontario services, and Ford’s office said CNN is unlikely to approve the ad.