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ONS Data Point to UK Housing Cooldown as Affordability Squeeze Intensifies

Fresh ONS affordability ratios show typical incomes fall far short of local prices, leaving even high earners priced out in London.

Overview

  • Annual house price growth slowed to 2.8% in the 12 months to July, putting the average UK home at about £270,000, according to ONS figures.
  • Average private rents rose 5.7% year on year in August to £1,348, with rent inflation easing for a ninth consecutive month.
  • Regional gaps widened, with the North East up 7.9% annually and London up just 0.7%, and 13 London boroughs recorded year-on-year price declines.
  • ONS affordability analysis for 2024 shows a median price-to-income ratio of 7.9 in England, roughly 13 times income needed for lower earners, and London unaffordable across all income deciles.
  • With CPI stuck at 3.8% in August and the Bank of England holding the base rate at 4%, mortgage rates have firmed as experts warn demand is cooling and segments such as flats and some new builds are under strain.