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Only One in Six Germans Bought Stocks in 2024, Survey Finds

Limited financial literacy coupled with a bias toward secure savings suppresses equity participation, hindering retirement planning.

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Overview

  • Only about 12 million Germans, roughly one in six of those over 14, held stocks in 2024, Deutsche Aktieninstitut data shows.
  • A representative Bankenverband survey found that over half of respondents admit they do not understand how the stock market works, fueling a preference for low-risk savings products.
  • Financial experts advise diversifying across asset classes to reduce portfolio risk, with mutual funds and ETFs providing straightforward access to a broad mix of securities.
  • Investors are urged to use the price-to-earnings ratio as a basic valuation tool and to be wary of high dividend payouts that may indicate limited reinvestment opportunities.
  • Accruing (thesaurierende) funds automatically reinvest earnings, harnessing compound interest over time and simplifying long-term equity investing for beginners.