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Only 25% of Germans Have Bought Refurbished Phones, Vodafone Survey Finds

Weak consumer confidence continues to suppress demand despite clear price benefits.

Overview

  • The survey shows higher uptake elsewhere, with 38% in France, 33% in the UK, 27% in Sweden and 28% in Spain.
  • Just 64% of German consumers know refurbished smartphones exist, with interest skewing younger.
  • Two thirds cite price as the top purchase motive and roughly half mention environmental reasons, yet many remain wary about battery performance and warranty.
  • Rebuy reports a low double-digit rise in refurbished-smartphone sales through August and expects revenue to increase from €222 million to about €240 million in 2025.
  • Telekom and O2 sell limited refurbished ranges and Vodafone plans to start online sales soon, as the group Exit Plastik criticizes current offers as a “sustainability fig leaf” and urges making refurbished devices the default option.