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last yr.

Online Super Bowl Betting Hits Record Highs, GeoComply Reports

The surge in online betting for the Super Bowl, marked by a 22% increase in verification checks, reflects the growing popularity and acceptance of legal online sports betting.

Matt Smircich, of Hamburg, N.J., makes sports bets at the Hard Rock casino in Atlantic City, N.J., Friday, Feb. 2, 2024. On Tuesday, Feb. 6, 2024, the American Gaming Association estimated that a record 68 million Americans would wager a total of $23.1 billion on this year's Super Bowl, legally or otherwise. (AP Photo/Wayne Parry)
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Overview

  • GeoComply processed over 122 million verification checks during the Super Bowl weekend, indicating a 22% increase from the previous year.
  • The Kansas City Chiefs secured their second consecutive NFL title with a 25-22 win over the San Francisco 49ers.
  • Online betting activity peaked just before kickoff, with nearly 15,000 transactions per second.
  • Sportsbooks faced significant losses due to the game going into overtime, a scenario that had steep odds against it.
  • The surge in online betting underscores the transition to legal markets and the historic nature of the first Super Bowl held in Las Vegas.