Overview

• OnePlus announced on June 5 a strategic partnership with Gods Reign to integrate its technology into the esports team's gaming setup.
• Gods Reign is applying OnePlus hardware in BMPS 2025 matches, where 96 squads compete for a total prize pool of INR 2 crore.
• The deal establishes player feedback loops that will refine OnePlus devices based on real-world performance under high-intensity gaming conditions.
• Times One, part of Times OOH, brokered the collaboration, which includes co-branded activations and storytelling around Gods Reign's tournament journey.
• Industry data shows brand investment in Indian esports rising from 68 to 75 in 2025 and player participation growing from 2 million to 2.8 million.