Overview

• A poll of 2,000 UK adults shows the nation spends 67.4 million hours a day doomscrolling, averaging 96 minutes per person
• Half of participants report that doomscrolling saps their productivity and creativity and many say it leaves them feeling tired, drained, anxious or overwhelmed
• Gen Z phone users spend nearly 143 minutes daily on negative scrolling habits, significantly above the national average
• OnePlus has opened subscriptions for its self-destructing first-person web game Brain Rot Blaster, set to launch this summer alongside the Nord 5 smartphone
• The game features characters representing “digital demons” identified in the research, including negative world news, celebrity drama and conspiracy theories