Overview
- OnePlus India CEO Robin Liu has reportedly resigned and returned to China, with industry sources saying he is serving notice through May 31 in a sign of restructuring.
- OnePlus India and OnePlus North America say shutdown reports are false and that their operations remain in place.
- Tipster Yogesh Brar, whose post on Sunday said OnePlus would quit select markets and shift India to budget and mid-range phones, deleted the claim after it spread.
- Prior reports described falling 2024 shipments, canceled launches such as the Open 2, leaner teams in the U.S. and Europe, and speculation that the OnePlus 16 could be sold only in China.
- In India, buyers still have near-term launches such as the Nord 6 on April 7, though IDC data showing a market-share slide from 6.1% to 3.9% in 2024 points to pressure to change course.