Overview

• CEO Pete Lau confirmed the five-year collaboration with Hasselblad has concluded and announced OnePlus’s in-house DetailMax imaging engine.
• OnePlus says DetailMax targets clear, realistic photos without over-beautification, with development guided by user feedback focused on pinch-to-zoom clarity.
• Reports indicate the upcoming OnePlus 15 will debut DetailMax and ship without Hasselblad branding, with a China-first launch expected before a wider release next year.
• Pre-launch camera samples attributed to the OnePlus 15 reference Oppo’s LUMO Condensed Light imaging system alongside DetailMax, though results remain unverified.
• Lau said Hasselblad’s aesthetic influence will persist in OnePlus’s “imaging DNA,” and multiple outlets report the company may skip the number 14 and go straight to OnePlus 15.