Overview

• OnePlus confirmed the conclusion of its Hasselblad partnership in a community post from co-founder Pete Lau.
• The company announced DetailMax as its first in-house imaging engine, promising clearer, more natural photos without over-beautification or distortion.
• OnePlus shared no technical details and did not identify the first product that will ship with DetailMax.
• Leaks suggest the OnePlus 15 will debut the engine and omit Hasselblad branding, with a China launch expected next month and a global rollout likely in early 2026.
• Oppo, OnePlus’s sister brand, reportedly renewed its Hasselblad deal in July, signaling diverging camera-branding strategies.