Overview

• CEO Pete Lau confirmed the five-year Hasselblad partnership has concluded and said an early DetailMax prototype is already in testing.
• OnePlus shared three camera samples on its China forums labeled with Lumo branding, taken on its “upcoming flagship” using an 85mm-equivalent f/2.8 periscope telephoto.
• DetailMax is pitched to deliver crisp, true-to-life photos that hold up under pinch-to-zoom without over-beautification or distortion.
• OnePlus says DetailMax will ship on its next flagship, which industry outlets report is expected to be the OnePlus 15, though the company has not named the device or confirmed launch details.
• Parent brand Oppo has renewed its own Hasselblad collaboration, underscoring a split in imaging strategies as rumored OnePlus 15 hardware specs remain unverified.