Overview

• CEO Pete Lau confirmed OnePlus is closing its five-year Hasselblad partnership and shifting to its in-house DetailMax engine focused on clarity and realistic detail.
• OnePlus posted three photos shot on its upcoming flagship, all from an 85mm f/2.8 telephoto, offering the first look at its new camera tuning.
• The shared images display Lumo imaging branding, which outlets report could be the China-facing name or indicate overlap with Oppo’s LUMO system.
• OnePlus says its next flagship will feature DetailMax, and multiple reports expect a China-first release next month with a wider rollout likely in early 2026.
• Leaked renders and company messaging point to the removal of Hasselblad branding on new devices, as sister brand Oppo continues its Hasselblad collaboration.