Overview

• CEO Pete Lau confirmed the end of the five-year Hasselblad collaboration and said the brand’s color aesthetic will remain part of OnePlus camera tuning.
• DetailMax is pitched to deliver clear, realistic photos without over-processing, with Lau emphasizing pinch-to-zoom clarity and noting prototypes are already under test.
• OnePlus posted the first photos from its upcoming flagship on its Chinese forum, where the same system is labeled Lumo rather than DetailMax.
• The teasers point to an upgraded 85mm-equivalent f/2.8 telephoto module, a shift from the OnePlus 13’s 73mm f/2.6 unit.
• The company indicates its next flagship is expected to debut the new engine in China later in 2025 with a wider rollout likely in early 2026, as sibling brand Oppo continues its separate Hasselblad partnership.