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One in Three UK Adults Interested in Starting a Business, Survey Finds

Expert guidance points to hospitality, AI, beauty as accessible routes as cost and cashflow concerns shape decisions.

Overview

  • A Smart Energy GB survey conducted via OnePoll of 2,000 adults finds 35% are interested in launching a business.
  • The entrepreneurial intent is strongest among Gen Z, with seven in ten saying they hope to start a venture at some point.
  • Business expert Dr Alison Edgar MBE reports a revival in local hospitality, citing cafes, bakeries and wine bars as on the rise.
  • AI, broader tech, beauty and aesthetics are identified as promising sectors due to strong demand, low barriers to entry and steady innovation.
  • Top concerns include unpredictable income (30%), not getting enough customers (37%), running out of money (36%) and affording overheads (21%), with Smart Energy GB urging smart meters to monitor energy use and manage costs.