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One in Five Britons Got Unwanted Christmas Gifts, Which? Survey Finds

Which?’s January poll of over 2,000 UK adults underscores common return hurdles for unwanted Christmas gifts.

Overview

  • Used pyjamas, rotten fruit, Marmite-scented deodorant and a Tottenham Hotspur book for a Chelsea fan were among the standout duds reported.
  • Which? reported that 21% of people received an unwanted or unsuitable present for Christmas 2024, based on research conducted in January 2025.
  • Recipients most often kept the item, with 33% saying they would use it and 15% keeping it despite not intending to use it.
  • About 34% disposed of unwanted gifts through regifting, donation or resale, while only 2% threw items away and 1% returned them to the giver.
  • Nearly half of those who attempted returns encountered problems, prompting Which? to advise securing gift receipts, noting retailers typically require proof of purchase and may restrict refunds to the original cardholder unless the order was marked as a gift.