Overview
- Multiple outlets reported on Monday, October 5, 2026 that during a recorded Die Höhle der Löwen pitch Simon Werner knelt and proposed to his partner and co‑founder Susan Schmidt, who accepted.
- The founders sought 300,000 euros for 10 percent of Ajambow but all investors declined after questioning the startup's valuation and noting very small sales figures.
- Investors openly criticized the business case on camera, with Frank Thelen calling the valuation a 'total cheek' and Carsten Maschmeyer saying the company was worth far less than the founders claimed.
- Ajambow is presented as a partly water‑filled sport and therapy rod accompanied by music and choreography that the founders say relieves tension and can help prevent back pain.
- Although no deal was made, the public proposal and the show's exposure may boost visibility for the couple and produce commercial interest despite the investors' rejection.