Overview

• Atham Day on Aug. 26 starts the 10-day festival across Kerala, with most outlets listing Thiruvonam on Sept. 5 and one News18 item noting Sept. 6.
• The Tourism Department’s Mavelicuz events run Sept. 1–7 across Kozhikode, with key venues including the beach, Lulu Mall, Beypore, and Sargaalaya.
• A new Mavelicuz mobile app provides full event details for attendees, reflecting an expanded official program across the district.
• Pre-festival activity has surged in Kozhikode, with heavy shopping, traffic bottlenecks, and brisk flower markets ahead of Atham.
• Core traditions and destinations draw visitors statewide, from Pookalam and the Onasadya to Vallamkali and Pulikali in hubs such as Thrissur, Alleppey, Kochi, and Thiruvananthapuram.