Overview

• Atham Day on August 26 opens the observance with Athachamayam processions in Kochi and the first single-layer Athapookalam.
• The celebrations continue through September 5, when Thiruvonam concludes the festival with family rituals and the grand Onasadya feast.
• Daily customs include expanding pookalams, wearing Onakkodi, traditional Onakalikal games, and performances such as Pulikali and Kathakali.
• Vallamkali snake boat races animate the backwaters, including Alappuzha, as communities gather for spectacle and sport.
• Media outlets are providing day-by-day guides, wishes, images, and social content for celebrants in Kerala and the global Malayali diaspora.