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2w ago

On National Popcorn Day, Theaters Roll Out $5 BYO Fills, Freebies and Year-Long Perks

Chains use limited-time discounts to turn the MLK holiday into a concessions draw.

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Spend less on your favorite snack on National Popcorn Day.
In honor of National Popcorn Day 2026, Cinemark is bringing back its "Bring Your Own Bucket" event, where customers can pay $5 plus tax and fill up a container measuring up to 400 ounces with popcorn. Dates are Jan. 18, 2026 and Jan. 19, 2026.

Overview

  • Cinemark’s Bring Your Own Bucket event runs Jan. 18–19 with $5 fills up to 400 ounces, with a Lowe’s 5‑gallon blue bucket allowed beyond the cap and paired offers like coupons and select gift-card discounts.
  • AMC’s 2026 Popcorn Pass, advertised at $29.99 a year plus tax, gives pass holders a free large popcorn during Jan. 16–19 and 50% off a large popcorn every day through 2026.
  • Regal is giving a free large popcorn on Jan. 19 to guests in costume and is running a social photo contest offering a chance to win three months of Regal Unlimited.
  • Harkins is offering 50% off any size popcorn on Jan. 19, with Harkins Awards members who purchase popcorn that day receiving a free small popcorn redeemable in February.
  • Additional one‑day or weekend deals span chains and retailers including Cineplex, Marcus Theatres, Doc Popcorn and City Pop, with participation and availability varying by location.