Overview
- The Jan. 16 observance marks the 1957 opening of Liverpool’s Cavern Club, the venue that anchored The Beatles’ early run of shows.
- Other fan‑chosen dates include July 6 for the Lennon–McCartney first meeting and July 10 for the 1964 Liverpool homecoming tied to A Hard Day’s Night’s premiere.
- The commemorations are not official holidays but informal traditions sustained by collective fan consensus.
- Listening remains robust, with Luminate citing about 2.4 billion U.S. streams in the year before Get Back and a further lift after 2023’s AI‑assisted Now and Then.
- Apple Corps reported roughly $55 million in FY2023 revenue from royalties, image licensing and product sales, reflecting active stewardship of the band’s legacy.