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On Holding Raises Full-Year Guidance as Q2 Revenue Soars

The upgrade reflects record direct-to-consumer growth fueled by Asia-Pacific sales, robust EMEA performance, premium pricing strategies.

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Courtesy of On
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Overview

  • On Holding raised its full-year revenue forecast to CHF 2.91 billion after posting 32 percent year-over-year growth in second-quarter sales to CHF 749.2 million.
  • Direct-to-consumer revenue climbed 47 percent to CHF 308.3 million, accounting for 41 percent of total sales and driven by strong e-commerce channels and flagship stores.
  • Sales in Europe, the Middle East and Africa increased 43 percent while Asia-Pacific revenue more than doubled with 101 percent growth, led by standout openings in Singapore.
  • Gross profit margin reached 61.5 percent, prompting an upgrade of full-year margin guidance to 60.5 percent–61.0 percent and accompanied by targeted U.S. price increases to offset tariff pressures.
  • The company plans to open five to ten additional stores this year and is advancing its apparel offering through a confirmed collaboration with Zendaya on a fall collection.