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On Holding Names Frank Sluis Chief Financial Officer, Starting May 1

The hire restores a dedicated finance chief to support the brand’s global scaling.

Overview

  • Chief executive Martin Hoffmann, who has served as interim CFO since last spring after Marc Maurer’s departure, will oversee finance until Sluis arrives.
  • Sluis most recently led finance for Ahold Delhaize’s Europe and Indonesia businesses covering more than €30 billion in annual sales, with earlier roles at Reckitt Benckiser and Unilever.
  • Stifel’s Peter McGoldrick reaffirmed a buy rating, citing added organizational bandwidth and the benefit of refocusing Hoffmann on strategy, and he expects the shares to rise this year.
  • Telsey Group’s Cristina Fernandez maintained an outperform rating, pointing to Sluis’s large-scale experience and alignment with On’s management.
  • On reported 2024 revenue of $2.6 billion, up 29% year over year, and management guides to at least 34% net sales growth for 2025 alongside product, store, wholesale and apparel expansion, including APAC.