Overview
- Fitur 2026 runs January 21–25 at IFEMA Madrid with Mexico as the partner country.
- After a standout 2025—13% tourism GDP growth to €218.459 billion, about 97 million international visitors and €134.71 billion in spending—industry leaders call for a pivot from quantity to higher-value, sustainable growth.
- Policy priorities emphasize professional management of visitor flows, regeneration of mature destinations, action against illegal accommodation, more even territorial distribution of wealth and investment in climate‑resilient infrastructure with advanced training for 2.9 million workers.
- Fitur TechY marks its 20th year under the theme “From robot to ally,” positioning artificial intelligence as a means to enhance and humanize hospitality rather than replace it.
- Galicia positions 2026 as a rehearsal for the 2027 Holy Year after nearly 7 million tourists in 2025, highlighting 100,000 pilgrims on the Portuguese Way and plans to strengthen rural and thermal tourism.