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On, BEAMS and REI Launch Limited Capsule of Footwear, Apparel and Camp Gear

Research at REI’s Seattle Living Archive shaped retro colorways and graphics for a tri-brand, trail-ready lineup.

Overview

  • The On x BEAMS x REI Co-op collection released September 25 at 7 a.m. ET and is available now through the brands’ webstores.
  • Prices run from $60 to $499, with a limited-edition run positioned for both trail use and everyday wear.
  • Footwear highlights include On’s Cloudultra 3 trail runner and Cloudrock Low waterproof hiker in collaboration-specific colorways.
  • The capsule extends to camp essentials such as the Base Camp 4 tent, Flexlight camp chair, Zephyr 25 sleeping bag, Helix Insulated Air Sleeping Pad, and the Speed Pack 18L.
  • Design details draw from REI’s archive, featuring a three-mountain motif nodding to the Matterhorn, Mount Fuji and Mount Rainier, plus stacked logos inspired by Japanese eki stamps.