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Omnicom Maps Post-IPG Overhaul With Six Divisions, 4,000 Job Cuts

Omni’s integration with Acxiom underscores a pivot to data-led services targeting $750 million in yearly savings.

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Omnicom Layoffs

Overview

  • Omnicom set a six-division model that includes media, public relations, production, advertising, diversified agency services, and an Omni and Flywheel Commerce unit, with Omnicom Advertising led by Troy Ruhanen.
  • The enlarged media group combines OMD, PHD and Hearts & Science with IPG’s UM, Initiative, Mediahub and Acxiom under CEO Florian Adamski, with some senior seats still unfilled.
  • Enterprise client layers debut with a Global Growth Team led by George Manas, who exits the OMD CEO role on Feb. 1, and Client Success Leaders overseen by Jacki Kelley and Andrea Lennon.
  • About 4,000 merger-related layoffs are planned, with most expected by the end of December, reducing combined headcount to roughly 105,000.
  • Legacy creative brands DDB, FCB and MullenLowe will be retired as Omnicom pursues $750 million in annual synergies and scales Omni with Acxiom’s Real ID to roughly 2.6 billion verified IDs.