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last mo.

Omnicom Closes $13 Billion IPG Deal, Folding Legacy Agencies and Cutting 4,000 Jobs

The company frames the move as a shift toward shared technology to counter AI-driven platform rivals.

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Overview

  • With European approval secured last week, the completed acquisition creates the largest advertising group by revenue and moves straight into integration.
  • DDB and MullenLowe will be folded into TBWA; FCB will be absorbed by BBDO.
  • More than 4,000 positions will be eliminated, mostly in administrative roles with some leadership cuts.
  • Omnicom will centralize investment in technology and AI across the group and now expects savings to exceed the previously signaled $750 million annually, with further details due early next year.
  • Impacts on Brazilian operations remain unclear despite the groups’ extensive agency portfolios in the country.