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Omar Abdullah Revamps SKICC and JKTDC Boards to Drive Tourism Revenue

Abdullah’s directives aim to make SKICC and JKTDC self-sustaining via corporate event branding plus streamlined asset monitoring.

Jammu and Kashmir chief minister Omar Abdullah chairing a meeting with the boards of Sher-i- Kashmir International Convention Centre and Jammu & Kashmir Tourism Development Corporation. (ANI photo)

Overview

  • Chief Minister Omar Abdullah on July 9 chaired the first meetings of the reconstituted SKICC and JKTDC boards since 2020 to set new strategic directives.
  • He ordered the creation of a distinct MICE brand identity for SKICC and mandated targeted marketing to corporate and event planners along with recovery of outstanding dues.
  • He instructed JKTDC to enhance guest services, list maximum room inventory on online travel platforms and develop a dedicated mobile app to boost bookings.
  • He mandated independent smart meters on all JKTDC properties, comprehensive asset audits, clear staff roles and tighter supervision to curb misuse and revenue leakages.
  • These governance reforms complement the June 27 SPREAD plan’s infrastructure and destination diversification efforts launched after April’s tourism downturn.