Overview
- On June 17, Chief Minister Omar Abdullah convened a delegation from the Indian Association of Tour Operators to chart recovery measures after the April 22 Pahalgam attack.
- Tour operators praised upgraded roads, improved accessibility and trained police deployments that they say have enhanced security and comfort for visitors.
- A steady stream of tourists to Pahalgam, Gulmarg and Srinagar, evident in packed taxis and bustling markets, signals renewed traveller confidence this season.
- Jammu and Kashmir is partnering with the central government to develop nine new tourism destinations aimed at broadening the region’s appeal.
- Stakeholders outlined plans for a late-year promotional tour and new adventure offerings in Betab Valley and Gulmarg, including zip-lining and mountain biking.