Overview

• Abdullah presided over the first board meetings of Sher-i-Kashmir International Convention Centre and J&K Tourism Development Corporation since their reconstitution with him as chairman.
• He directed SKICC management to establish a distinct MICE brand and deploy strategic marketing to boost bookings from corporates, event planners and government agencies.
• The chief minister ordered JKTDC to raise the profile of its hotels and guest houses by expanding room listings on online travel platforms and upgrading guest services.
• Abdullah insisted on installing independent smart meters across all JKTDC assets and prioritizing recovery of outstanding dues from departments, private entities and individuals to plug revenue leaks.
• He called for comprehensive asset audits and adoption of private-sector best practices to identify operational deficiencies and streamline both organisations’ functions.