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Olympique de Marseille Unveils New Logo After Two-Year Redesign

Club leaders frame the pared-back mark as a way to grow the brand beyond shrinking TV income.

Overview

  • OM, which presented the 12th crest in its history on Wednesday, introduced a simpler circular badge with a stylized M in a darker Marseille blue that is set to appear on player kits next season.
  • Interim president Alban Juster said Thursday the update is the result of a 24‑month project.
  • Juster explained that the star and the “Droit au But” motto will remain on match and training gear even though they were removed from the primary logo to improve readability.
  • The club says the redesign supports a strategy to strengthen OM’s global identity as domestic broadcast revenue falls.
  • Early reaction from supporters was mixed, with social media jokes and a petition reflecting concern about changes to long-held symbols.