Olympics Drops Mario & Sonic for NFTs and Esports
The International Olympic Committee ends its long-standing partnership with Nintendo and Sega, favoring new digital trends.
- The Mario & Sonic at the Olympic Games series, a staple since 2007, will not feature in Paris 2024.
- The IOC decided not to renew its licensing deal with Nintendo and Sega after 2020.
- A new game, Olympics Go! Paris 2024, replaces the series, focusing on mobile and PC platforms.
- Olympics Go! includes NFTs and esports, marking a shift in the IOC's strategy.
- The first Olympic Esports Games will be held in Saudi Arabia in 2025.
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