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Olly and Amelia Murs Named M&S Parent Hood Ambassadors as Second Baby Nears

They will keep the baby’s sex secret to highlight how community meet-ups eased Amelia’s recovery.

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Overview

  • Olly and Amelia Murs have been named ambassadors for M&S’s Parent Hood baby club and feature in its latest campaign with their daughter and Amelia’s baby bump.
  • Amelia said this pregnancy feels different from last time, confirmed the baby is not transverse, and indicated the due date is just weeks away.
  • The couple have chosen not to learn the sex of their second child, though they each have a private hunch.
  • Reflecting on Madison’s birth, Amelia described her unplanned transverse-presentation C-section and called her recovery brutal.
  • Balancing busy schedules including Olly’s Heart FM show and recent tour, the Murs are using their platform to offer candid parenting advice and promote peer support.