Overview

• Olly and Amelia Murs were unveiled in mid-August as ambassadors for M&S’s Parent Hood, a baby club that hosts in-store café meetups and parenting workshops.
• With Amelia in her final trimester, she shared a candid account of her “brutal” recovery from Madison’s unplanned C-section and described the isolation she experienced.
• The couple have decided not to learn the sex of their second child, preferring to discover it only after birth.
• After leaving for tour two days postpartum last time, Olly has pledged to prioritise family this time and continues to present his Heart FM weekend show.
• They are using the M&S platform to offer practical parenting insights, including Olly’s warnings to friend Mark Wright about weaning challenges and toddler milestones.