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Olivia Vessel Wins Elaine Dance Contest at Brooklyn Cyclones’ Seinfeld Night

The team combined costume contests with bobblehead giveaways to foster community participation through social-media buzz.

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Overview

  • Dancers of all ages gathered at MCU Park to replicate Elaine Benes’s offbeat “Little Kicks” routine.
  • Olivia Vessel was crowned champion of the contest for her standout offbeat performance.
  • Attendees received limited-edition “The Kramer” bobbleheads depicting Michael Richards’s character.
  • Major League Baseball amplified the promotion by sharing a video of the dance contest on its social channels.
  • Seinfeld Night, launched in 2014, continues to leverage sitcom nostalgia to boost minor league fan engagement.