Olivia Rodrigo Joins Lancôme as Global Brand Ambassador
The pop star aligns with the iconic beauty brand, emphasizing individuality and empowerment.
- Olivia Rodrigo, known for her chart-topping hits and acting career, is Lancôme's newest global ambassador.
- Rodrigo highlights the importance of individuality in beauty amidst societal pressures on young women.
- Lancôme's international brand president praises Rodrigo's independent spirit and commitment to social causes.
- Rodrigo's appointment follows her successful 'Guts' world tour and recent Netflix concert film release.
- The collaboration will first feature Rodrigo in a campaign for Lancôme's L’Absolue Rouge lipstick by the end of 2024.