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Olivia Dean's Ticketing Push Secures Face-Value Caps and Refunds From Ticketmaster

Her campaign underscores how artist pressure can reshape resale policies even as platforms say they cannot control independent marketplaces.

Overview

  • Dean said a video from a struggling single mother drove her to challenge Ticketmaster, Live Nation and AEG over inflated resale prices.
  • Ticketmaster activated a Face Value Exchange for Dean’s tour so resales on its platform are capped at the original price with no added fees.
  • Fans who paid markups to resellers on Ticketmaster are being refunded, with Dean estimating the total at roughly $2 million.
  • Live Nation CEO Michael Rapino backed the steps and noted the company cannot require other marketplaces to honor artists’ resale preferences.
  • Billboard reported that AEG did not respond to its request for comment after Dean’s November criticism.