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Olivia Culpo Debuts Naadam Cashmere Capsule as Brand’s First Designer Collaboration

The partnership channels Culpo’s new‑mom emphasis on versatile comfort at accessible prices.

Overview

  • The 14-piece Naadam x Olivia Culpo collection launched Oct. 21 and spans 10 women’s styles and 4 men’s.
  • Prices run $138 to $448 with exclusive availability on Naadam’s website and in its stores, and sizes from women’s XXS–3X and men’s XS–XXL.
  • Naadam reports strong early interest, citing high preview engagement and waitlist sign-ups that signal a robust start.
  • Most items are manufactured in China, with two premium pieces—the women’s Super Luxe Cashmere V-neck and men’s luxe cashmere polo—made in Nepal, and Culpo’s name appears on the label.
  • Culpo says the capsule was shaped by her transition to motherhood, and Naadam indicates any continuation will depend on consumer response and sales.