Overview
- The two-minute advert, starring Oscar-winner Olivia Colman, will debut during Britain’s Got Talent on ITV on May 3, 2025.
- Colman plays an inspector from the fictional Department of National Treasures, humorously inspecting Warburtons' crumpet production line.
- The campaign includes a re-recorded saxophone solo of 'Careless Whisper,' performed by original saxophonist Steve Gregory.
- Warburtons commissioned a YouGov survey revealing butter as the UK’s favorite crumpet topping, chosen by 75% of respondents.
- The family-run bakery, founded in Bolton in 1876, has previously featured stars like George Clooney, Robert De Niro, and Samuel L. Jackson in its adverts.