Overview
- Oscar-winning actress Olivia Colman joins Warburtons' tradition of celebrity-led campaigns, following stars like George Clooney and Robert De Niro.
- The advert features Colman inspecting Warburtons' crumpet production line to determine if they deserve 'National Treasure' status.
- A re-recorded 'Careless Whisper' saxophone solo by original saxophonist Steve Gregory plays during Colman's comedic taste test of crumpet toppings.
- Colman revealed her personal favorite topping as strawberries and yoghurt, while a YouGov survey found butter to be the UK's most popular choice at 75%.
- The advert, which highlights Warburtons' heritage as a fifth-generation Bolton bakery, will debut on ITV on May 3 during Britain’s Got Talent.