Overview
- Olive Young will open an 8,647-square-foot flagship at 58 West Colorado Boulevard on May 29, marking its first U.S. brick-and-mortar store.
- The Pasadena shop will stock roughly 5,000 products from about 400 brands, with about 80 percent sourced from Korean labels.
- The retailer is launching a U.S.-dedicated e-commerce site backed by a Bloomington, California logistics center that the company built to speed deliveries.
- The store will offer category discovery zones, testing stations, complimentary skin and scalp scans, a Beauty Lab for education, and a three-tier loyalty program.
- Olive Young plans five more U.S. outlets within a year starting on the West Coast as part of a wider push to scale its Korean-curated beauty model in America.