Overview
- Olive Young opened its first U.S. brick-and-mortar flagship at 58 W Colorado Blvd in Pasadena, an 8,647-square-foot store that launched on May 29, 2026.
- The company simultaneously launched a U.S.-exclusive e-commerce platform that uses domestic fulfillment to remove import duties and offers free shipping on orders over $35.
- At launch the retailer stocked about 400 brands and roughly 5,000 SKUs, mixing Korean labels such as Anua and Biodance with global names like CeraVe and Kiehl's.
- The Pasadena store emphasizes hands-on discovery with complimentary skin scans, scalp analysis, water-basin test stations and expert-led 'Skincare Lessons' in a 'THE BEAUTY LAB' zone.
- Olive Young framed this opening as the start of U.S. expansion, and opening-day lines and membership promotions suggest early customer demand that the company will use to test further growth.