Overview

• EU olive oil production for the 2024/25 season increased by 39%, driven by favorable rains in Spain and Greece after years of drought.
• Retail prices in Germany have fallen significantly, with Aldi’s Bellasan brand dropping to €5.99 from €8.99 last autumn.
• Rewe’s ‘Ja!’ olive oil has seen a 39% price reduction since August 2024, reflecting the broader price correction across supermarkets.
• Consumer olive oil demand, which had declined 28% due to high prices, may recover as prices stabilize.
• Traditional small-scale farmers, reliant on non-irrigated groves, struggle to sustain operations with current low wholesale prices.