Particle.news

Download on the App Store

Olive Garden Tests Lower-Priced ‘Lighter Portion’ Entrées at 40% of Restaurants

The value-focused trial comes after mixed quarterly results that knocked Darden’s shares about 7%.

Overview

  • Darden is offering smaller, lower-priced versions of seven existing entrées as an additional option that does not replace current menu items.
  • The test covers about 40% of U.S. locations and features Chicken Parmigiana, Eggplant Parmigiana, Lasagna Classico, Five Cheese Ziti al Forno, Cheese Ravioli, Spaghetti & Meatballs, and Fettuccine Alfredo.
  • Prices run roughly $12.99 to $13.99 depending on the market, with availability at dinner on weekdays and all day on weekends.
  • Participating restaurants still include Olive Garden’s unlimited breadsticks and unlimited soup or salad with these lighter portions.
  • Early feedback is described as encouraging, with a 15% higher affordability rating and, according to company reports, test locations seeing about 6% higher same-restaurant sales and nearly 3% more traffic.