Overview

• The annual deal returns for a nationwide run from Aug. 25 to Nov. 16 at $13.99, marking the fourth year without a price increase.
• eClub members receive early access to unlimited pasta, soup or salad and breadsticks beginning Aug. 18.
• This year’s menu adds a Spicy Three-Meat Sauce alongside four pasta shapes, six sauces and optional $4.99 toppings.
• Consultants say Olive Garden relies on incremental sales of appetizers, desserts and drinks and on bulk-purchasing discounts to make the promotion profitable.
• Holding the promotion’s price steady supports Darden’s broader drive to grow profits and compete after industry menu costs rose roughly 30% since 2020.