Olipop Hits $1.85 Billion Valuation Following Latest Funding Round

The prebiotic soda brand plans to expand its product lineup and distribution after raising $50 million in Series C funding.

Olipop, a prebiotic soda brand founded in 2018, has been valued at $1.85 billion after a $50 million Series C funding round led by J.P. Morgan Private Capital's Growth Equity Partners.
The company has gained popularity for its claims of supporting gut health and its appeal to younger generations, with 1 in 4 Gen Z consumers reportedly drinking Olipop.
Olipop's growth is evenly split between legacy soda drinkers and new consumers entering the carbonated soft drink market, contributing to its position as the top non-alcoholic beverage brand in the U.S. by dollar sales and unit growth.
The brand's success has been fueled by strategic marketing campaigns, including a significant presence on TikTok and partnerships with influencers and celebrities like the Jonas Brothers and Gwyneth Paltrow.
Olipop plans to use the new funding to expand its product offerings, increase marketing efforts, and broaden its retail distribution across major outlets like Walmart, Target, and Whole Foods.