Overview

• Prime Video’s adaptation of Jenny Han’s books is drawing significant millennial and midlife audiences beyond its teen target.
• Viewers are reorganizing weekly routines and openly debating Team Conrad versus Team Jeremiah in social settings and online.
• Season 3 is rolling out weekly toward a Sept. 17 finale, following a reported 25 million first-week audience for its premiere episode.
• The show’s pull for older viewers includes sun-drenched nostalgia, a Taylor Swift–heavy soundtrack, and low-stakes escapism.
• Reports say Amazon has urged fans to “simmer down” after increasingly tribal disputes over Belly’s eventual choice.