Overview

• Grupo SBF also sold its stake in events producer X3M as part of a portfolio refocus on Centauro and Fisia, saying the divestments have no material impact on results.
• Ola Sports will manage a combined channel slate that includes N Sports, Desimpedidos, Camisa 21, Acelerados and Corrida na Veia, alongside the NWBCreators network of roughly 300 affiliates.
• The buyer plans to refresh parts of the channels’ programming and invest in the NWB brands after integrating teams at N Sports’ São Paulo hub.
• Financial terms were not disclosed; SBF purchased NWB in 2020 for R$60 million.
• The acquisition extends Ola Sports’ 2025 buildout that includes a partnership to manage N Sports, broadcast rights to Brazil’s Série B, and the recent launch of the N Sports FAST service.