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Ola Electric’s Sales Collapse Prompts Shift to Rare-Earth-Free Motors

A steep fall in July deliveries has pushed Ola Electric to embrace rare-earth-free motors in a bid to stabilize margins.

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Overview

  • July unit sales fell to 17,848, down 57.3% from a year earlier, with market share shrinking to 17.35% per government VAHAN data.
  • In Q1 FY26, revenue from operations dropped almost 50% to Rs 828 crore and e-scooter deliveries plunged from 125,198 to 68,192 units year-on-year.
  • Ola Electric’s market capitalization has declined by over 45% to around Rs 18,190 crore as its share price tumbled more than 50% year-to-date.
  • Competitors Ather Energy, Bajaj Auto and TVS Motor achieved 1.5–1.9 times year-on-year sales growth, overtaking Ola in the electric two-wheeler segment.
  • Facing a China-driven rare-earth magnet shortage, Ola plans to roll out rare-earth-free motors and sharpen its focus on margin improvement and operational efficiency.