Overview

• Christian Scharpf, Munich’s new Wiesnchef, says topping last year’s 6.7 million attendees isn’t the goal and that just over seven million guests is “absolutely healthy.”
• Organisers have approved a 3.5 percent beer price increase, setting the cost of a Maß between €14.50 and €15.80.
• The festival will run from September 20 to October 5 on Munich’s Theresienwiese, with roughly 100,000 seats available daily in its tents.
• More than 75 percent of visitors come from Bavaria—including about 40 percent from Munich—while international guests account for around 20 percent.
• Last year’s Oktoberfest generated an estimated €1.48 billion in economic value and guests spent an average of approximately €90 each during the festival.